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Elon Musk praises Grok AI’s launch in Europe, with a small hitch

Exciting news! Elon Musk has officially introduced Grok, the AI chatbot from xAI, to Europe. The announcement was made on the social media platform X (formerly Twitter), where Musk shared his enthusiasm about this milestone. However, Grok AI is currently not available to all users in Europe.

Discover Grok AI in Europe

In a recent post on X, Musk revealed the launch, stating, “Grok now available in Europe.” This new chatbot is designed to provide users with real-time insights into current events and can even handle what the team refers to as “spicy questions.

Grok AI serves as a personal search assistant, enriching the user experience by offering contextually relevant information. Linda Yaccarino, CEO of X, shared Musk’s excitement, commenting, “Europe meet GROK — your new personal AI search assistant!” This expansion signifies a significant step for xAI as it introduces its technology to the European market.

However, there’s a catch to this launch. Access to Grok AI is exclusive to Premium and Premium+ subscribers of X. While this exclusivity aligns with Musk’s strategy to enhance the platform’s paid tiers, it means that the advanced features of Grok AI are limited to a select group. This decision has sparked conversations among users about the accessibility and inclusivity of cutting-edge AI tools.

The Global Government Affairs Team of X also expressed their excitement about Grok’s arrival in Europe. They stated, “We are thrilled to introduce Grok to Europe! Today, we are rolling out access to Grok’s AI search assistant feature to X Premium subscribers.” They further mentioned that after the European Elections, contextual trend insights would be available to all users.

Key Step Towards Success

Back in April 2024, Musk announced his plans to seek authorization for Grok AI in the European Union. In response to queries about Grok’s availability in Europe, Musk hinted, “We’re awaiting EU approval.” Meanwhile, Grok AI had already been launched in India and 46 other countries, including Australia, Canada, Malaysia, and New Zealand.

The expansion into Europe represents a pivotal move in Musk’s AI strategy, showcasing his ambition to reach new markets and cater to a diverse user base with Grok. Despite the stringent regulations in the European Union, the approval process for Grok AI remained uncertain for some time. However, the recent update marks a significant achievement.

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